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- W2189395793 abstract "An increasing number of marketing professors are embracing computer-based simulations within their classrooms. These simulations do offer an impressive array of benefits through an experiential-based learning approach. Since various marketing simulations display great differences in complexity, however, a professor is faced with a plethora of decisions on how to design the best simulation experience for the participants. Unfortunately, current research on simulations has failed to offer marketing professors any assistance or guidelines in making these determinations in light of varying course objectives or varying student needs. A research agenda and initial directions are proposed to offer marketing professors such guidelines." @default.
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- W2189395793 date "2006-01-01" @default.
- W2189395793 modified "2023-09-24" @default.
- W2189395793 title "ADDRESSING CURRENT RESEARCH GAPS AND DIRECTIONS IN EDUCATIONAL MARKETING SIMULATIONS" @default.
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