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- W2189618709 abstract "This paper presents the results of a business literacy survey administered to 335 heating, ventilating, and air conditioning (HVAC) manufacturing employees located in four states at the turn of the millennium. A 72 item, true/false business knowledge questionnaire containing an approximate equal number of basic economics, marketing, and finance items was developed and administered on an overhead projected and researcher read basis. Results indicated that overall business literacy in the manufacturing sector is greater than executives and trainers might initially assume with general or aggregate business literacy approaching 70%. Marketing and economics literacy was strongest with significantly lower financial literacy indicated. Significant differences between manufacturing employee business literacy scores were identified for six of the seven common employee characteristics and demographic variables tested." @default.
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- W2189618709 date "2006-01-01" @default.
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- W2189618709 title "Business Literacy: A Millennium Assessment in the Manufacturing Environment" @default.
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