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• W2193119667 abstract "Abstract This study researches how firms can improve their product innovation in coopetition alliances through alliance governance. Our survey-based study of 372 vertical alliances in the medical device industry contributes to a clarification of prior studies' contrasting findings on product innovation when coopetition is present in alliances. Our results show that the singular use of relational governance improves product innovativeness in vertical alliances that experience growing levels of coopetition. In contrast, the singular use of transactional governance reduces product innovativeness with growing coopetition. When firms apply both relational and transactional governance as plural governance, vertical coopetition alliances get access to new ways to improve their product innovativeness." @default.
• W2193119667 created "2016-06-24" @default.
• W2193119667 creator A5023850919 @default.
• W2193119667 creator A5033059473 @default.
• W2193119667 date "2016-02-01" @default.
• W2193119667 modified "2023-10-14" @default.
• W2193119667 title "Product innovation through coopetition in alliances: Singular or plural governance?" @default.
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