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- W2193511404 abstract "The main objective of the paper is to investigate customer treatment, financial efficiency and supporting customer services with modern banking technology in financial institutions. The customer orientation and business performance of financial institutions targets customer services to maintain long term mutual relationships. The findings of the study has direct practical relevance for the banking institutions. Currently, Commercial Bank of Ethiopia dominates the private commercial banks in terms of having millions of customers and hundreds of branches throughout the country. The result of the study also indicates customer orientation has assisted the bank to improve its customers need, even though competing with private commercial banks with different banking strategies is proved to be a challenge to commercial bank of Ethiopia. Additionally, customer orientation is crucial for financial institutions like banking sector since their business income is generated from service rendering to customers. This study will provide new insights in approach to customer orientation in the financial sector of the bank. The study results are beneficial towards enhancing the quality of customer services of the banking sector." @default.
- W2193511404 created "2016-06-24" @default.
- W2193511404 creator A5058959301 @default.
- W2193511404 date "2015-01-01" @default.
- W2193511404 modified "2023-09-27" @default.
- W2193511404 title "Customer Orientation and Business Performance of Financial Institution : A Case Study of Eastern Hararghe Commercial Bank of Ethiopia" @default.
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- W2193511404 doi "https://doi.org/10.12816/0019392" @default.
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