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- W21940110 abstract "AbstractTo create value is a critical task for marketers and companies regardless of industry, and this study is focusing on the highly debated topic regarding functional and emotional values in bu ..." @default.
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- W21940110 date "2013-01-01" @default.
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- W21940110 title "Functional or emotional values in B2B? : A study of marketing communication in the B2B healthcare market" @default.
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