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- W2194434157 abstract "Calling a prospective client to arrange an initial meeting can unnerve even the most experienced marketer. But it is a useful tool, especially for small firms on a tight marketing budget. This article provides practical tips for successful cold calling, including the importance of practice, using a script to make a difference, overcoming the most common objections, and persisting to reach the right person." @default.
- W2194434157 created "2016-06-24" @default.
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- W2194434157 date "1999-07-01" @default.
- W2194434157 modified "2023-09-25" @default.
- W2194434157 title "Warming Up to Cold Calling" @default.
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