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• W2194696899 abstract "As the competition of local fashion industry gets fiercer, better strategies for local fashion companies are needed to achieve higher performance in the market. Due to the competitiveness of Indonesian fashion industry, local brands have to be able to be more competitive by establishing strong brand love of the customers as well as brand personality and brand image. The study aims to replicate the study conducted by Ismail and Spinelli (2012) in Indonesian context. Quantitative research was utilised in the study. Questionnaires were distributed to the respondents with knowledge of two local brands; Cotton Ink and Nikiccio." @default.
• W2194696899 created "2016-06-24" @default.
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• W2194696899 date "2015-11-01" @default.
• W2194696899 modified "2023-10-01" @default.
• W2194696899 title "Effects of Brand Love, Personality and Image on Word of Mouth; the Case of Local Fashion Brands Among Young Consumers" @default.
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• W2194696899 doi "https://doi.org/10.1016/j.sbspro.2015.11.058" @default.
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