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- W219552248 abstract "• OUNG people are major consumers of the mass media fare. Their appetites for commercial television, magazines, movies, and even newspapers appear to be without limits. The typical youngster spends an average of one-sixth of his waking hours watching television, and by the age of 16 has spent more time in front of a television set than he has in the classrooms of his schools. 1 The movie industry sees young people as the major audience for their products today, either as a member of a family group or with their peers. Recent mergers in the publishing industry give all of the major pub lishers of monthly periodicals at least one magazine for the younger set. However, the bulk of time devoted to the mass media is spent on commercial television. In many ways television is typical of, and reflects the posture of, the other media. All are commercial enterprises and in the final analysis look to the profit sheet for determining success or failure. Their offerings, whether printed or filmed, are similar, and television manages to program much of what is available from the other media. Therefore, many of the following remarks which refer to commercial tele vision are also applicable to other components of the mass media." @default.
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- W219552248 date "1969-01-01" @default.
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- W219552248 title "Mass Media Curriculum: Fantasy or Reality?." @default.
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