Matches in SemOpenAlex for { <https://semopenalex.org/work/W2198262016> ?p ?o ?g. }
Showing items 1 to 77 of
77
with 100 items per page.
- W2198262016 abstract "Consumer behaviour is the study of when, why, how and where people do and do not buy products. It attempts to understand the buyer’s decision-making process, both individually and in groups. Relationship marketing is an influential asset for consumer behaviour as it has a keen interest in the re-discovery of the true meaning of marketing through the re-affirmation of the importance of the customer or buyer. A greater importance is also placed on consumer retention, customer relationship management, personalization, customization and one-to-one marketing. The aim of the present investigation is to study the impact of brand on consumer behaviour as expressed by the inhabitants belonging to South zone of Kolkata City. Accordingly, a group of 200 inhabitants (100 male and 100 female) were selected as sample in this investigation. A General Information Schedule and Perceived Impact of Brand on Consumer behaviour Questionnaire were used as tools. The findings reveal that although impact of brand on consumer behaviour is more upon the female than upon the male. Not only this, the more the duration of stay in the same environment, the more is the impact of brand on consumer behaviour. On the contrary, the more the monthly income level, the less is the impact of brand on consumer behaviour. Adequate measures may be taken to create more positive impact of brand on consumer in comparison to the existing scenario." @default.
- W2198262016 created "2016-06-24" @default.
- W2198262016 creator A5014876471 @default.
- W2198262016 creator A5064111314 @default.
- W2198262016 date "2012-06-01" @default.
- W2198262016 modified "2023-09-27" @default.
- W2198262016 title "CONSUMER BEHAVIOUR AND IMPACT OF BRAND – A STUDY ON SOUTH ZONE OF KOLKATA CITY" @default.
- W2198262016 cites W1530487374 @default.
- W2198262016 cites W1928553373 @default.
- W2198262016 cites W1969306895 @default.
- W2198262016 cites W1981581010 @default.
- W2198262016 cites W2076128332 @default.
- W2198262016 cites W2101460989 @default.
- W2198262016 cites W2121011912 @default.
- W2198262016 cites W2129777116 @default.
- W2198262016 cites W2131808999 @default.
- W2198262016 cites W2163562367 @default.
- W2198262016 cites W2170500788 @default.
- W2198262016 cites W2182511043 @default.
- W2198262016 cites W2324176846 @default.
- W2198262016 cites W2954444256 @default.
- W2198262016 cites W3004112897 @default.
- W2198262016 hasPublicationYear "2012" @default.
- W2198262016 type Work @default.
- W2198262016 sameAs 2198262016 @default.
- W2198262016 citedByCount "1" @default.
- W2198262016 countsByYear W21982620162014 @default.
- W2198262016 crossrefType "posted-content" @default.
- W2198262016 hasAuthorship W2198262016A5014876471 @default.
- W2198262016 hasAuthorship W2198262016A5064111314 @default.
- W2198262016 hasConcept C112698675 @default.
- W2198262016 hasConcept C144133560 @default.
- W2198262016 hasConcept C162853370 @default.
- W2198262016 hasConcept C183003079 @default.
- W2198262016 hasConcept C205971072 @default.
- W2198262016 hasConcept C23213687 @default.
- W2198262016 hasConcept C38652104 @default.
- W2198262016 hasConcept C41008148 @default.
- W2198262016 hasConcept C57375061 @default.
- W2198262016 hasConcept C76178495 @default.
- W2198262016 hasConceptScore W2198262016C112698675 @default.
- W2198262016 hasConceptScore W2198262016C144133560 @default.
- W2198262016 hasConceptScore W2198262016C162853370 @default.
- W2198262016 hasConceptScore W2198262016C183003079 @default.
- W2198262016 hasConceptScore W2198262016C205971072 @default.
- W2198262016 hasConceptScore W2198262016C23213687 @default.
- W2198262016 hasConceptScore W2198262016C38652104 @default.
- W2198262016 hasConceptScore W2198262016C41008148 @default.
- W2198262016 hasConceptScore W2198262016C57375061 @default.
- W2198262016 hasConceptScore W2198262016C76178495 @default.
- W2198262016 hasLocation W21982620161 @default.
- W2198262016 hasOpenAccess W2198262016 @default.
- W2198262016 hasPrimaryLocation W21982620161 @default.
- W2198262016 hasRelatedWork W2029545525 @default.
- W2198262016 hasRelatedWork W2183600808 @default.
- W2198262016 hasRelatedWork W2241501102 @default.
- W2198262016 hasRelatedWork W2260281209 @default.
- W2198262016 hasRelatedWork W2578221943 @default.
- W2198262016 hasRelatedWork W2588683256 @default.
- W2198262016 hasRelatedWork W2744428058 @default.
- W2198262016 hasRelatedWork W2810528818 @default.
- W2198262016 hasRelatedWork W3015304243 @default.
- W2198262016 hasRelatedWork W3080200375 @default.
- W2198262016 hasRelatedWork W3119640863 @default.
- W2198262016 hasRelatedWork W3122070239 @default.
- W2198262016 hasRelatedWork W3181104172 @default.
- W2198262016 hasRelatedWork W3201529274 @default.
- W2198262016 hasRelatedWork W3204010663 @default.
- W2198262016 hasRelatedWork W43586541 @default.
- W2198262016 hasRelatedWork W2155834581 @default.
- W2198262016 hasRelatedWork W2184452973 @default.
- W2198262016 hasRelatedWork W2185215934 @default.
- W2198262016 hasRelatedWork W3120176879 @default.
- W2198262016 isParatext "false" @default.
- W2198262016 isRetracted "false" @default.
- W2198262016 magId "2198262016" @default.
- W2198262016 workType "article" @default.