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- W2198314645 abstract "The Internet is becoming a critical distribution channel for enterprises in tourism and in New Zealand almost all Regional Tourism Organisations have a web presence. However, there has been little research that profiles visitors to New Zealand based on their wider Internet adoption. In this paper an attempt is made to create a behavioural profile of visitors based on a sample of 517 overseas visitors. The respondents are classified as Internet user- or non-user based on their use of the Internet to seek travel related information. Visitors were asked to complete a questionnaire and provide information on their demographics, travel related behaviours, Internet usage patterns, perceptions of the Internet and online shopping in general. Statistically significant differences were found that identified groups of heavy and non-users of the internet. A model based on the diffusion process of adoption was also tested by structural equation modelling, but a poor fit resulted." @default.
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- W2198314645 date "2006-01-01" @default.
- W2198314645 modified "2023-09-26" @default.
- W2198314645 title "Adoption of the Internet among Overseas Visitors to New Zealand" @default.
- W2198314645 hasPublicationYear "2006" @default.
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