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- W2199241382 abstract "In a 2010 ranking, FutureBrand listed India as the 23rd best country brand. The study involved a survey of more than 2,600 international travellers, travel industry experts and hospitality professionals. According to FutureBrand, every country in the world is a brand and can differentiate itself from others and subsequently can generate sales via positive country-of-origin effects. This assessment examines how India can differentiate itself in terms of its tourism products in the face of increasing competition from other Asian countries. Students are asked to propose a marketing strategy that examines issues such as country branding, positioning and international partnerships. This assessment is suitable for use in both undergraduate and graduate courses in marketing and e-business." @default.
- W2199241382 created "2016-06-24" @default.
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- W2199241382 date "2011-02-08" @default.
- W2199241382 modified "2023-09-28" @default.
- W2199241382 title "Brand India: Destination Marketing through Country Branding" @default.
- W2199241382 hasPublicationYear "2011" @default.
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