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- W2200333150 abstract "The main objectives of this study were to explore generic applications of mobile communications and to understand the value-added development of mobile tourism (M-tourism). To achieve those objectives, this study introduces how information technologies have evolved to support mobile applications and services in the tourism context. Four generations have been identified in the evolution of mobile platforms: defines mobile value propositions for M-tourism; and discusses the fundamentals of mobile value creation to enrich value-added services for mobile tourists. Consequently, future research approaches to study mobile tourism marketing are discussed." @default.
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- W2200333150 date "2009-07-01" @default.
- W2200333150 modified "2023-09-24" @default.
- W2200333150 title "Mobile Tourism: Focusing on Mobile Value Proposition" @default.
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