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- W2200765375 abstract "With the advent of increasingly competitive global market, the importance of formulating an effective international marketing strategy has been received significant academic attention and research interest in the international business literature. Focusing on the differences of product strategies to firm nationalities in international markets, we conduct a cross-national perspectives in Asian context. We collected survey data from Korean and Japanese exporters. 216 usable questionnaires were obtained in Korea, and 117 usable questionnaires were obtained in Japan. Understanding the nature of international marketing strategies employed by Korean and Japanese firms as well as its effects may provide a useful reference point for researchers in international business and exporters from other emerging countries in Asia." @default.
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- W2200765375 date "2015-08-01" @default.
- W2200765375 modified "2023-09-23" @default.
- W2200765375 title "An exploratory study on the relationship between international marketing strategy and export performance" @default.
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