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- W2201216765 abstract "The behavioral finance literature argued that investors may care about more than risk and returns. Investing may offer value-expressive benefits like status and social responsibility besides utilitarian benefits like low risk in combination with high returns. Tastes differ and different investors like stocks for different reasons as they try to satisfy different needs with their investments. We have performed an empirical study on the different needs investors aim to satisfy by investing. Our investment survey made a fine-grained distinction between these different needs and showed important differences for male and female, old and young investors, and investors with a high level of investment-related knowledge and experience and investors with a low level of investment-related knowledge and experience." @default.
- W2201216765 created "2016-06-24" @default.
- W2201216765 creator A5074446100 @default.
- W2201216765 date "2011-02-09" @default.
- W2201216765 modified "2023-09-23" @default.
- W2201216765 title "Individual Investors' Needs and the Investment Professional: Lessons from Marketing" @default.
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