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- W2201423725 abstract "The thesis named Design of new conception packaging for dwells both on connected theory of butter's function within nutrition, history, industrial production and on printing industry focused on packaging issues. It means proper covers, their history, present, functions and also printing techniques. Also future covers are mentioned, what their appearance should be, what we mean when we talk about biological degraded covers, intelligent and active Practical part of thesis consists of analysis of butter products range. I focus on difference between butter and margarine. I show that cover redesign is not only simple change. We have to look at the change from internal point if view (brand manager, owner of company) and from external one as well (customer). Because I work on design of new concept packaging, I start with marketing survey. It consists of problem definition, questionnare and its evauation and also graphic outputs. I analyze current status of butter covers, their technical specification, strengths and weaknesses of these covers. My ideas get concrete shape in project part of the thesis. I show my initial ideas, different solutions of shapes, raw materials. I look for my own form, which would suit both customers and legal demands. I also partly concern with concept of looking at problem from other side." @default.
- W2201423725 created "2016-06-24" @default.
- W2201423725 creator A5036498004 @default.
- W2201423725 date "2009-05-11" @default.
- W2201423725 modified "2023-09-26" @default.
- W2201423725 title "Design nové koncepce balení másla." @default.
- W2201423725 hasPublicationYear "2009" @default.
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