Matches in SemOpenAlex for { <https://semopenalex.org/work/W2201434717> ?p ?o ?g. }
Showing items 1 to 92 of
92
with 100 items per page.
- W2201434717 endingPage "1228" @default.
- W2201434717 startingPage "1215" @default.
- W2201434717 abstract "This research applied Hofstede’s five culture dimensions to examine the cross-cultural consumer differences in acceptance of marketing innovativeness. The participants of this study are consumers from various countries; namely, Hong Kong, Malaysia, Macao, Vietnam, Indonesia, Myanmar, and Taiwan. This research was conducted to provide evidence on the relationship between national cultures and consumer’s level of acceptance toward innovative marketing through 446 valid questionnaires. The results of logarithmic regression indicated that consumers from different national cultures varied in their marketing innovativeness. Consumers from the higher power distance and uncertainty avoidance cultures were weaker than lower ones on acceptance of innovative marketing. Marketing innovativeness was stronger in higher individualism, masculinity and long-term orientation than lower ones. Furthermore, this research employs neural network to demonstrate the relationship between national cultures and marketing innovativeness. The managerial implication of this study suggested several strategies that may be helpful to marketers aiming at different cultures. Further research could examine other countries and do a cross-culture investigation on consumer or other pertinent issues. Key words: National culture, marketing innovativeness, innovativeness." @default.
- W2201434717 created "2016-06-24" @default.
- W2201434717 creator A5008002224 @default.
- W2201434717 creator A5016122031 @default.
- W2201434717 creator A5048980627 @default.
- W2201434717 date "2010-06-30" @default.
- W2201434717 modified "2023-09-24" @default.
- W2201434717 title "A cross-cultural study on consumers level of acceptance toward marketing innovativeness" @default.
- W2201434717 cites W1510812533 @default.
- W2201434717 cites W1527932246 @default.
- W2201434717 cites W1561517153 @default.
- W2201434717 cites W1589507049 @default.
- W2201434717 cites W1955600018 @default.
- W2201434717 cites W2009977118 @default.
- W2201434717 cites W2021317392 @default.
- W2201434717 cites W2045988471 @default.
- W2201434717 cites W2080201542 @default.
- W2201434717 cites W2114515511 @default.
- W2201434717 cites W2119982576 @default.
- W2201434717 cites W2140918013 @default.
- W2201434717 cites W2313740117 @default.
- W2201434717 cites W2771343118 @default.
- W2201434717 cites W2992846725 @default.
- W2201434717 cites W3122736754 @default.
- W2201434717 cites W3122804090 @default.
- W2201434717 cites W3123665391 @default.
- W2201434717 doi "https://doi.org/10.5897/ajbm.9000011" @default.
- W2201434717 hasPublicationYear "2010" @default.
- W2201434717 type Work @default.
- W2201434717 sameAs 2201434717 @default.
- W2201434717 citedByCount "3" @default.
- W2201434717 countsByYear W22014347172015 @default.
- W2201434717 countsByYear W22014347172017 @default.
- W2201434717 crossrefType "journal-article" @default.
- W2201434717 hasAuthorship W2201434717A5008002224 @default.
- W2201434717 hasAuthorship W2201434717A5016122031 @default.
- W2201434717 hasAuthorship W2201434717A5048980627 @default.
- W2201434717 hasConcept C11171543 @default.
- W2201434717 hasConcept C119469879 @default.
- W2201434717 hasConcept C144133560 @default.
- W2201434717 hasConcept C15744967 @default.
- W2201434717 hasConcept C162853370 @default.
- W2201434717 hasConcept C17022365 @default.
- W2201434717 hasConcept C17744445 @default.
- W2201434717 hasConcept C199539241 @default.
- W2201434717 hasConcept C2779103072 @default.
- W2201434717 hasConcept C67356462 @default.
- W2201434717 hasConcept C77805123 @default.
- W2201434717 hasConcept C96420161 @default.
- W2201434717 hasConceptScore W2201434717C11171543 @default.
- W2201434717 hasConceptScore W2201434717C119469879 @default.
- W2201434717 hasConceptScore W2201434717C144133560 @default.
- W2201434717 hasConceptScore W2201434717C15744967 @default.
- W2201434717 hasConceptScore W2201434717C162853370 @default.
- W2201434717 hasConceptScore W2201434717C17022365 @default.
- W2201434717 hasConceptScore W2201434717C17744445 @default.
- W2201434717 hasConceptScore W2201434717C199539241 @default.
- W2201434717 hasConceptScore W2201434717C2779103072 @default.
- W2201434717 hasConceptScore W2201434717C67356462 @default.
- W2201434717 hasConceptScore W2201434717C77805123 @default.
- W2201434717 hasConceptScore W2201434717C96420161 @default.
- W2201434717 hasIssue "6" @default.
- W2201434717 hasLocation W22014347171 @default.
- W2201434717 hasOpenAccess W2201434717 @default.
- W2201434717 hasPrimaryLocation W22014347171 @default.
- W2201434717 hasRelatedWork W2044846008 @default.
- W2201434717 hasRelatedWork W2182620610 @default.
- W2201434717 hasRelatedWork W2262772936 @default.
- W2201434717 hasRelatedWork W2345657638 @default.
- W2201434717 hasRelatedWork W2373582671 @default.
- W2201434717 hasRelatedWork W2405946536 @default.
- W2201434717 hasRelatedWork W2577790770 @default.
- W2201434717 hasRelatedWork W2770907631 @default.
- W2201434717 hasRelatedWork W2895113401 @default.
- W2201434717 hasRelatedWork W2907200710 @default.
- W2201434717 hasRelatedWork W2966244291 @default.
- W2201434717 hasRelatedWork W2991267239 @default.
- W2201434717 hasRelatedWork W3126330720 @default.
- W2201434717 hasRelatedWork W3153807692 @default.
- W2201434717 hasRelatedWork W3187173273 @default.
- W2201434717 hasRelatedWork W3195510281 @default.
- W2201434717 hasRelatedWork W3209368449 @default.
- W2201434717 hasRelatedWork W62967101 @default.
- W2201434717 hasRelatedWork W71894150 @default.
- W2201434717 hasRelatedWork W2181538375 @default.
- W2201434717 hasVolume "4" @default.
- W2201434717 isParatext "false" @default.
- W2201434717 isRetracted "false" @default.
- W2201434717 magId "2201434717" @default.
- W2201434717 workType "article" @default.