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- W2203620141 abstract "This chapter explores the ways that public relations is conducted in financial markets, on behalf of many special interests – some opposing, some overlapping. Public relations in the world of finance continues to evolve as new financial centres emerge, and as technology and increased regulation continue to transform financial communication. The chapter reviews communication requirements in both retail and wholesale financial markets, unpacking techniques such as ‘choice editing’, third party endorsement and thought leadership. The chapter considers the implications of the global financial crisis, and probes the public relations profession’s lack of probity regarding its own contribution to the crisis and its aftermath." @default.
- W2203620141 created "2016-06-24" @default.
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- W2203620141 date "2013-11-27" @default.
- W2203620141 modified "2023-09-27" @default.
- W2203620141 title "Public Relations in the World of Finance" @default.
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