Matches in SemOpenAlex for { <https://semopenalex.org/work/W2204825996> ?p ?o ?g. }
Showing items 1 to 73 of
73
with 100 items per page.
- W2204825996 endingPage "35" @default.
- W2204825996 startingPage "5" @default.
- W2204825996 abstract "Information and communication technologies have caused important changes in society, and Internet has revolutionized tourism distribution. In recent years social media have taken great relevance in everyday life and in business communication. In the communication of the hotel chains social media have a starring role. This paper analyzes the degree of relevance of the six major Spanish hotel chains (Melia Hotels International, NH Hoteles, Riu Hotels & Resorts, Barcelo Hotels & Resorts, Iberostar Hotels & Resorts and Palladium Hotel Group) on Facebook, Twitter and YouTube. In Facebook stands Palladium and Riu, and in Twitter stands Palladium and Barcelo. This analysis lead us to indicate that: in the analysis we must prevent distortion of the size of the company and proposes a ratio; the larger hotel chains do not have to be the most successful in social media; innovation and attractiveness of the offer of the company has a strong ability to attract followers in social media, and users should be answered quickly and efficiently. Finally, remember that social media are a public relations tool more than a promotional channel." @default.
- W2204825996 created "2016-06-24" @default.
- W2204825996 creator A5031074859 @default.
- W2204825996 creator A5039168151 @default.
- W2204825996 date "2015-01-01" @default.
- W2204825996 modified "2023-09-26" @default.
- W2204825996 title "Presence of Spanish hotel chains in social media." @default.
- W2204825996 hasPublicationYear "2015" @default.
- W2204825996 type Work @default.
- W2204825996 sameAs 2204825996 @default.
- W2204825996 citedByCount "0" @default.
- W2204825996 crossrefType "journal-article" @default.
- W2204825996 hasAuthorship W2204825996A5031074859 @default.
- W2204825996 hasAuthorship W2204825996A5039168151 @default.
- W2204825996 hasConcept C107482638 @default.
- W2204825996 hasConcept C11171543 @default.
- W2204825996 hasConcept C112698675 @default.
- W2204825996 hasConcept C136764020 @default.
- W2204825996 hasConcept C144133560 @default.
- W2204825996 hasConcept C15744967 @default.
- W2204825996 hasConcept C158154518 @default.
- W2204825996 hasConcept C162853370 @default.
- W2204825996 hasConcept C17744445 @default.
- W2204825996 hasConcept C18918823 @default.
- W2204825996 hasConcept C199539241 @default.
- W2204825996 hasConcept C31173074 @default.
- W2204825996 hasConcept C41008148 @default.
- W2204825996 hasConcept C518677369 @default.
- W2204825996 hasConceptScore W2204825996C107482638 @default.
- W2204825996 hasConceptScore W2204825996C11171543 @default.
- W2204825996 hasConceptScore W2204825996C112698675 @default.
- W2204825996 hasConceptScore W2204825996C136764020 @default.
- W2204825996 hasConceptScore W2204825996C144133560 @default.
- W2204825996 hasConceptScore W2204825996C15744967 @default.
- W2204825996 hasConceptScore W2204825996C158154518 @default.
- W2204825996 hasConceptScore W2204825996C162853370 @default.
- W2204825996 hasConceptScore W2204825996C17744445 @default.
- W2204825996 hasConceptScore W2204825996C18918823 @default.
- W2204825996 hasConceptScore W2204825996C199539241 @default.
- W2204825996 hasConceptScore W2204825996C31173074 @default.
- W2204825996 hasConceptScore W2204825996C41008148 @default.
- W2204825996 hasConceptScore W2204825996C518677369 @default.
- W2204825996 hasIssue "1" @default.
- W2204825996 hasLocation W22048259961 @default.
- W2204825996 hasOpenAccess W2204825996 @default.
- W2204825996 hasPrimaryLocation W22048259961 @default.
- W2204825996 hasRelatedWork W1034176366 @default.
- W2204825996 hasRelatedWork W1948081711 @default.
- W2204825996 hasRelatedWork W2211469666 @default.
- W2204825996 hasRelatedWork W2234843783 @default.
- W2204825996 hasRelatedWork W2258145648 @default.
- W2204825996 hasRelatedWork W2259600597 @default.
- W2204825996 hasRelatedWork W2402743653 @default.
- W2204825996 hasRelatedWork W2512102753 @default.
- W2204825996 hasRelatedWork W2528148388 @default.
- W2204825996 hasRelatedWork W2587356363 @default.
- W2204825996 hasRelatedWork W2591743573 @default.
- W2204825996 hasRelatedWork W2792037705 @default.
- W2204825996 hasRelatedWork W2891450607 @default.
- W2204825996 hasRelatedWork W2923696027 @default.
- W2204825996 hasRelatedWork W2999188334 @default.
- W2204825996 hasRelatedWork W3159036313 @default.
- W2204825996 hasRelatedWork W3160119487 @default.
- W2204825996 hasRelatedWork W3167815680 @default.
- W2204825996 hasRelatedWork W3174439005 @default.
- W2204825996 hasRelatedWork W3212534633 @default.
- W2204825996 hasVolume "9" @default.
- W2204825996 isParatext "false" @default.
- W2204825996 isRetracted "false" @default.
- W2204825996 magId "2204825996" @default.
- W2204825996 workType "article" @default.