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• W2206795049 abstract "International marketing research plays a vital role as firms expand globally. Yet limited attention has been paid to the conceptual underpinnings of research needed to guide expansion. This article focuses on these issues and specifically examines the conceptual framework that guides research, the geographic units of analysis, and the constructs. The authors suggest two alternative approaches to organizing cross-cultural research: the adapted etic and the linked emic." @default.
• W2206795049 created "2016-06-24" @default.
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• W2206795049 date "2006-03-01" @default.
• W2206795049 modified "2023-10-09" @default.
• W2206795049 title "On Improving the Conceptual Foundations of International Marketing Research" @default.
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• W2206795049 doi "https://doi.org/10.1509/jimk.14.1.1" @default.
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