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• W2206814455 abstract "“Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others.”-Philip Kotler. Marketing is everywhere. Formally or informally, people and organizations engage in a vast number of activities that could be called marketing. There are four P's of marketing mix namely 1. Product 2. Price 3. Promotion 4. Place (Distribution). A major focus of this article related to channels of distribution in Cement industry. A channel of distribution comprises a set of institutions which perform all of the activities utilized to move a product and its title from production to consumption. This research has focused in cement industries confined with retailers and consumers." @default.
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• W2206814455 date "2013-02-10" @default.
• W2206814455 modified "2023-09-26" @default.
• W2206814455 title "A study on distribution channels in cement industry" @default.
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