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- W2206814712 abstract "Previous marketing research has called for enhanced understanding of the antecedents contributing to realization of a competitive strategy leading to superior performance. In particular, this research has been inconclusive about the conditions under which a multinational corporation (MNC) can realize a ‘hybrid’ competitive strategy. Our study examines the achievability and performance of a hybrid strategy compared with a single strategy as firms internationalize in the high-technology market. The evolutionary theory of the MNC and the resource-based view were applied. Our empirical results indicate that realization of a hybrid competitive strategy is dependent on both the globalization phase of the high-technology MNC and its key resources. We also found that hybrid strategies mediate these contextual factors and thereby contribute to superior financial performance." @default.
- W2206814712 created "2016-06-24" @default.
- W2206814712 creator A5018113342 @default.
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- W2206814712 date "2016-04-01" @default.
- W2206814712 modified "2023-10-18" @default.
- W2206814712 title "Realizing a hybrid competitive strategy and achieving superior financial performance while internationalizing in the high-technology market" @default.
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- W2206814712 doi "https://doi.org/10.1016/j.indmarman.2015.07.001" @default.
- W2206814712 hasPublicationYear "2016" @default.
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