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- W2206884328 abstract "Global tourism demand has been subject to fluctuation in recent years, largely due to economic factors and a series of crises. London as a tourist destination has recently had to cope not only with the significant forces at play in the wider environment but also radical change in the way that tourism was to be managed across the UK. This means that London has been faced with the dual issue of trying to win back both international and domestic tourists and adapt to devolution in terms of how tourism is managed in the capital. The purpose of this paper is to review the post-disaster destination marketing activity conducted by London in its attempt to regain its position as a premier destination for domestic and international visitors in the wider context of the devolution of tourism across the country. A number of the issues arising from London's post-disaster marketing campaign are identified, and a set of guiding principles for any future such action are discussed. The paper concludes that diversification of both the product and market is necessary if London is to retain its position as one of the world's leading 'iconic' city destinations." @default.
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- W2206884328 date "2006-01-01" @default.
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- W2206884328 title "London Tourism: Devolution, Disaster and Diversification" @default.
- W2206884328 hasPublicationYear "2006" @default.
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