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- W2207360 abstract "A large-sample survey of general public consumers in Canada, France and the United States during the 2000 Olympic Games supports previous research on ambush marketing, provides evidence that purchase decisions are affected by ambush marketing reducing the value of sponsorship partnerships, and purports that the International Olympic Committee and its partners need to develop specific strategies to combat ambush marketing country by country" @default.
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- W2207360 date "2005-07-01" @default.
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- W2207360 title "Internationalising ambush marketing: a comparative study" @default.
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- W2207360 doi "https://doi.org/10.1108/ijsms-06-04-2005-b004" @default.
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