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- W220778506 abstract "This study explores the concept of self for women in consumer culture, as it is played out in an experiential advertising campaign for a U.K. women's magazine called Red. The study qualitatively explores the tensions and ambivalences experienced by female participants in response to a campaign using the notion of self-indulgence and me time as they experience it in the context of their everyday lives. It shows how women attempt to reconcile the mixed emotions that the Red campaign evokes in them." @default.
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- W220778506 date "2003-01-01" @default.
- W220778506 modified "2023-09-28" @default.
- W220778506 title "Red Time is Me Time" @default.
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