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- W2209040983 abstract "The objective of this study is to assess the impact of introducing communicative language activities in teaching methodology, as opposed to ‘chalk and talk’ method, in order to enhance the communicative competence of learners of English as a second language, in particular business communication students. A total sample of 264 undergraduate students from a management institute was included in the study. Quasiexperimental, non-randomized pre-test and post-test control group design was adopted for the study. The quantitative data was obtained through three internal tests and one external university examination conducted over the period of one year to measure the level of improvement of the learner’s communicative competence during the study period. Moreover, qualitative research questions in the form of written feedback were taken. The findings indicated that there was a significant difference in the learners’ post-test scores, which suggested that these language activities were powerful in creating an interactive learning environment in which the students could experience how to make use of the intended language spontaneously." @default.
- W2209040983 created "2016-06-24" @default.
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- W2209040983 date "2015-12-11" @default.
- W2209040983 modified "2023-09-23" @default.
- W2209040983 title "Developing Communicative Competence Through Language-Based Activities in Business Communication Courses" @default.
- W2209040983 hasPublicationYear "2015" @default.
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