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• W221001819 abstract "The marketing research literature has extensively analysed the concept of customer satisfaction over the past decades with the aim to measure and explain it. Following Oliver (1980) the concept of consumer satisfaction (also called positive disconfirmation) has been mainly related to the difference between expected and perceived performance for a product or service experience (the expectancy disconfirmation theory, see Oliver, 1997), where satisfaction is the result of a subjective evaluation process. Tourist satisfaction surveys are widely employed within tourist destinations to get the tourist viewpoint of the specific different attributes or characteristics and of the destination as a whole. Tourist assessments, represented by direct information given explicitly in tourist satisfaction surveys, are also interpreted as a basis to measures competitiveness of any given destination, since competitiveness is a key element of a destination strategy. The implicit assumption for such interpretation is that tourists perceptions will provide an implicit comparison between different attributes of competing tourist destinations based on their past experiences (Kozak and Rimmington, 1999, Dwyer and Kim, 2003). In this paper we try to establish whether tourist satisfaction surveys are useful for assessing destination competitiveness through the lens of economics. In particular, we first analyse the consequences of the composite nature of the tourism product and the evolution of consumer preferences for the tourist's choice of a destination. Then we analyse how the experience good nature of the tourism product is likely to affect tourist's destination choice because of the high costs associated to information search. Both slowly evolving preferences, suggested by the “directional choice theory”, and a satisfaction risk associated to the information search for an experience good, indicate that tourists are more likely to change more frequently destination than type of tourism. Therefore, the sample population involved in tourists satisfaction surveys tends to display the features required in order to provide useful direct and indirect information for destination competitiveness analysis. The first can be" @default.
• W221001819 created "2016-06-24" @default.
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• W221001819 date "2012-01-01" @default.
• W221001819 modified "2023-09-23" @default.
• W221001819 title "DESTINATIONS' COMPETITIVENESS AND TOURIST SATISFACTION SURVEYS: AN ECONOMIC ANALYSIS" @default.
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