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- W2210386321 abstract "A content analysis of prime time Russian television commercials examined advertising strategies employed in that country. The analysis examined appeals and information content employed by both Russian and foreign advertisers. Results indicate that foreign advertisers influence and are influenced by the Russian culture." @default.
- W2210386321 created "2016-06-24" @default.
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- W2210386321 date "2015-01-01" @default.
- W2210386321 modified "2023-09-23" @default.
- W2210386321 title "A Content Analysis of Prime Time Television Commercials Reflecting Advertising Appeals used in Russia" @default.
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- W2210386321 doi "https://doi.org/10.1007/978-3-319-17356-6_39" @default.
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