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- W2210549611 abstract "Light industry has felt the full effects of the financial crisis. So far only companies that have a good strategy managed to overcome this period, whether they made goods under their own brands or manufacturing production for other brands. Local producers waging a constant struggle to exceed this difficult period. They must overcome a number of obstacles, including difficulties caused by migration of cheap labor force in European countries where earnings per month outweigh revenues per month in Romanian light industry. Another obstacle are: the poor design and implementation of marketing strategies that fail to impose brands created by domestic producers on the European markets, demanding customers or outdated technologies." @default.
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- W2210549611 date "2012-01-01" @default.
- W2210549611 modified "2023-09-23" @default.
- W2210549611 title "Challenges for Light Industry During the Economic Crisis" @default.
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