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- W2211334886 abstract "This chapter outlines and discusses current empirical findings and conceptual ideas concerning the status quo and future prospects of e-commerce in emerging markets, with a special focus on China and Russia. Besides two own online-surveys covering business companies from different industries as well as management consultancies acting in these countries, we also refer to the results of recent studies dealing with the topic of interest in a meta-analytical sense. The resulting managerial implications are primarily based on those factors which determine the success of e-commerce activities and on the corresponding value creation." @default.
- W2211334886 created "2016-06-24" @default.
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- W2211334886 date "2009-01-01" @default.
- W2211334886 modified "2023-09-23" @default.
- W2211334886 title "Significance and Success Factors of E-Commerce in China and Russia" @default.
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- W2211334886 doi "https://doi.org/10.4018/978-1-60566-100-1.ch002" @default.
- W2211334886 hasPublicationYear "2009" @default.
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