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- W2212752018 abstract "Market processes are primarily characterized by the interchange between supplier and demander. This type of interchange needs an interface to provide a contact between an enterprise and its customer and this interface is personal selling. The aim of the research project is to analyze the economic functions of personal selling in Marketing. If we subordinate tasks, performances, activities and the effectiveness that are attributed to sales people to the concept of function, then it is recommended to start the examination of functions at this point. The content of vacancy notices is going to be analyzed as the first step." @default.
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- W2212752018 date "2009-01-01" @default.
- W2212752018 modified "2023-09-27" @default.
- W2212752018 title "Aufgaben und Anforderungen im persönlichen Verkauf: Ergebnisse einer Stellenanzeigenanalyse" @default.
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