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- W2212969239 abstract "The conclusion of the Agreement on Trade Related Aspects of Intellectual Property Rights presaged the advent of a global epoch in trademark rights. The introduction of the Community Trademark may be further seen as epitomizing the emergence of an indisputably transnational trademark law throughout the European Union. Moreover, since the accession of the European Communities to the Madrid Protocol, it is possible to make an international filing via the Madrid Agreement or the Madrid Protocol for a combined CTM and simultaneous trademark filings in key markets of North America, the Asia-Pacific and Africa. The problem, however, is that without substantive harmonization, the bundle of rights that comprises the plaintiff's 'international trademark' will only be enforceable in certain territories. Had sufficient consideration been given to the implications of the enforcement regime established by the TRIPS Agreement, the rapprochement of the WTO Appellate Body and the ECJ in promoting the substantive harmonization of trademark law might have been foreseen. In view of their shared ethos, the Appellate Body and ECJ are finding common cause in their approach to the interpretation of the TRIPS Agreement. The obligation to enforce the provisions of the TRIPS Agreement presents the ECJ with a unique opportunity to drive the substantive harmonization of trademark law throughout Europe and beyond. This article rests on the hypothesis that the trademark jurisprudence of the WTO Appellate Body and ECJ demonstrates a new coherence that may in time constitute a means of realizing the substantive harmonization of trademark law. In the exposition of this argument, the article begins by examining the respective capacities of the Appellate Body and ECJ to pursue substantive trademark law harmonization. Thereafter, the core of the article analyses in depth the roles of the Appellate Body and ECJ in such an enterprise, both as a matter of substantive trademark law and adjudicatory technique. The article concludes by offering an assessment of the character, legitimacy and potential shortcomings of the new transnational trademark law." @default.
- W2212969239 created "2016-06-24" @default.
- W2212969239 creator A5089991822 @default.
- W2212969239 date "2007-03-01" @default.
- W2212969239 modified "2023-09-23" @default.
- W2212969239 title "Substantive Trademark Law Harmonization by Means of the WTO Appellate Body and the European Court of Justice: The Case of Trade Name Protection" @default.
- W2212969239 hasPublicationYear "2007" @default.
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