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- W2213417681 abstract "In the past few years, Indian retail growth seemed to be picture perfect with most of the attractive ‘shops’ still unexploited and underpenetrated. Favourable demographic, steady economic growth, easy availability of credit, and large scale of real estate developments were fuelling the growth of India's approximately USD 25 Billion organised retail market. The purpose of this paper is to find out the success factors for the private label brands in organised retailing. Data was collected from 516 consumers from various stores of Punjab on the basis of convenience sampling. Factor analysis was used to find out five uncorrelated factors like price sensitivity, variety, store image, convenience, and promotion and packaging." @default.
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- W2213417681 date "2014-01-01" @default.
- W2213417681 modified "2023-09-28" @default.
- W2213417681 title "Private Labels Brands: A New Choice for Organised Retailing Consumers in Punjab" @default.
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