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- W2215028400 abstract "Scant research attention has been given to how Jordanian consumers' perceive and respond to m-banking services, and more specifically, the particular factors that drive consumers to adopt m-banking. This lack of knowledge and limited previous research has highlighted the need for further research. Therefore, the primary focus of this research is to advance our current understanding of m-banking from the consumer's perspective. A model of consumers' adoption of m-banking is developed by integrating and incorporating TAM with other relevant variables such as perceived trust, and perceived credibility along with consumers' attitudes and intention to use m-banking. Theoretically, the current study is among the first studies to develop a model of the major factors that influence consumers' attitude and intention to use m-banking services in Jordan. Practically, the results of this study may provide marketers with information that could be useful in attracting and convincing customers to use m-banking." @default.
- W2215028400 created "2016-06-24" @default.
- W2215028400 creator A5055098722 @default.
- W2215028400 date "2015-07-03" @default.
- W2215028400 modified "2023-10-02" @default.
- W2215028400 title "An Empirical Examination of Consumer Adoption of Mobile Banking (M-Banking) in Jordan" @default.
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- W2215028400 doi "https://doi.org/10.1080/15332861.2015.1045288" @default.
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