Matches in SemOpenAlex for { <https://semopenalex.org/work/W2215443592> ?p ?o ?g. }
- W2215443592 endingPage "16" @default.
- W2215443592 startingPage "6" @default.
- W2215443592 abstract "This article presents a typology of the different ways in which consumers resist advertising, and the tactics that can be used to counter or avoid such resistance. It brings together literatures from different fields of study, including advertising, marketing, communication science and psychology. Although researchers in these subfields have shown a substantial interest in (consumer) resistance, these streams of literature are poorly connected. This article aims to facilitate the exchange of knowledge, and serve as a starting point for future research. Our ACE typology distinguishes three types of resistance strategies: Avoiding, Contesting, and Empowering. We introduce these strategies, and present research describing advertising tactics that may be used to neutralize each of them." @default.
- W2215443592 created "2016-06-24" @default.
- W2215443592 creator A5002259709 @default.
- W2215443592 creator A5015788118 @default.
- W2215443592 creator A5025339135 @default.
- W2215443592 creator A5073742847 @default.
- W2215443592 date "2015-01-01" @default.
- W2215443592 modified "2023-10-04" @default.
- W2215443592 title "A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them" @default.
- W2215443592 cites W1524719444 @default.
- W2215443592 cites W1547308698 @default.
- W2215443592 cites W179781070 @default.
- W2215443592 cites W1935421882 @default.
- W2215443592 cites W1939684408 @default.
- W2215443592 cites W1974065322 @default.
- W2215443592 cites W1989698229 @default.
- W2215443592 cites W1989870002 @default.
- W2215443592 cites W1994117383 @default.
- W2215443592 cites W1997374184 @default.
- W2215443592 cites W1997472652 @default.
- W2215443592 cites W2000832906 @default.
- W2215443592 cites W2002427784 @default.
- W2215443592 cites W2013728155 @default.
- W2215443592 cites W2014195860 @default.
- W2215443592 cites W2017925634 @default.
- W2215443592 cites W2023829956 @default.
- W2215443592 cites W2027305550 @default.
- W2215443592 cites W2028470300 @default.
- W2215443592 cites W2029447727 @default.
- W2215443592 cites W2030844343 @default.
- W2215443592 cites W2038373291 @default.
- W2215443592 cites W2040906087 @default.
- W2215443592 cites W2059177285 @default.
- W2215443592 cites W2064627049 @default.
- W2215443592 cites W2069910709 @default.
- W2215443592 cites W2072373633 @default.
- W2215443592 cites W2074064020 @default.
- W2215443592 cites W2076633544 @default.
- W2215443592 cites W2079084267 @default.
- W2215443592 cites W2092258616 @default.
- W2215443592 cites W2093163898 @default.
- W2215443592 cites W2094025873 @default.
- W2215443592 cites W2113168673 @default.
- W2215443592 cites W2114859495 @default.
- W2215443592 cites W2124011782 @default.
- W2215443592 cites W2136217167 @default.
- W2215443592 cites W2141983084 @default.
- W2215443592 cites W2155133706 @default.
- W2215443592 cites W2156379293 @default.
- W2215443592 cites W2161681611 @default.
- W2215443592 cites W2165788246 @default.
- W2215443592 cites W2175091510 @default.
- W2215443592 cites W2383261440 @default.
- W2215443592 cites W2477418714 @default.
- W2215443592 cites W2909914745 @default.
- W2215443592 cites W3122146647 @default.
- W2215443592 cites W3125172345 @default.
- W2215443592 cites W4230282522 @default.
- W2215443592 cites W4237572971 @default.
- W2215443592 cites W3121576491 @default.
- W2215443592 doi "https://doi.org/10.1080/02650487.2014.995284" @default.
- W2215443592 hasPublicationYear "2015" @default.
- W2215443592 type Work @default.
- W2215443592 sameAs 2215443592 @default.
- W2215443592 citedByCount "181" @default.
- W2215443592 countsByYear W22154435922015 @default.
- W2215443592 countsByYear W22154435922016 @default.
- W2215443592 countsByYear W22154435922017 @default.
- W2215443592 countsByYear W22154435922018 @default.
- W2215443592 countsByYear W22154435922019 @default.
- W2215443592 countsByYear W22154435922020 @default.
- W2215443592 countsByYear W22154435922021 @default.
- W2215443592 countsByYear W22154435922022 @default.
- W2215443592 countsByYear W22154435922023 @default.
- W2215443592 crossrefType "journal-article" @default.
- W2215443592 hasAuthorship W2215443592A5002259709 @default.
- W2215443592 hasAuthorship W2215443592A5015788118 @default.
- W2215443592 hasAuthorship W2215443592A5025339135 @default.
- W2215443592 hasAuthorship W2215443592A5073742847 @default.
- W2215443592 hasConcept C112698675 @default.
- W2215443592 hasConcept C144024400 @default.
- W2215443592 hasConcept C144133560 @default.
- W2215443592 hasConcept C19165224 @default.
- W2215443592 hasConcept C75795011 @default.
- W2215443592 hasConceptScore W2215443592C112698675 @default.
- W2215443592 hasConceptScore W2215443592C144024400 @default.
- W2215443592 hasConceptScore W2215443592C144133560 @default.
- W2215443592 hasConceptScore W2215443592C19165224 @default.
- W2215443592 hasConceptScore W2215443592C75795011 @default.
- W2215443592 hasIssue "1" @default.
- W2215443592 hasLocation W22154435921 @default.
- W2215443592 hasOpenAccess W2215443592 @default.
- W2215443592 hasPrimaryLocation W22154435921 @default.
- W2215443592 hasRelatedWork W1955797847 @default.
- W2215443592 hasRelatedWork W2120879676 @default.
- W2215443592 hasRelatedWork W2125696027 @default.
- W2215443592 hasRelatedWork W2149411879 @default.
- W2215443592 hasRelatedWork W2159388637 @default.