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- W2218215895 abstract "Computerization in the hospitality has been used widespread, and identifiable the potential as a low-cost distribution channel such as Internet and World Wide Web. Although problems currently exist, many competitive hotels still exploring information system solutions and integrate with CRS and GDS. In a highly competitive market, the hotel operators must focus on efficiently and profitably; therefore, yield management has become the management strategies for long-term survival. This article reports on the result of survey of 22 hotels in Taiwan. The main purpose of this present study was to investigate the potential of Internet whether could maximize the revenue yield to operate much more efficiently and profitably in the Taiwan's hotel industry." @default.
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- W2218215895 date "2007-01-01" @default.
- W2218215895 modified "2023-09-23" @default.
- W2218215895 title "The Effect of Internet Application on the Hotel Yield Management in Taiwan" @default.
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- W2218215895 doi "https://doi.org/10.6605/rth.2007.1(1).4" @default.
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