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- W2218241808 abstract "E-business is defined as continuous optimization of a firm's business activities through digital technology, But without correct philosophies or concepts to guide the business activities and operations in the Internet age, neither the business nor the technology would go as far as they should. The Internet has brought us various opportunities while setting up great challenges. This paper is to talk about two modem marketing philosophies - globalization and co-opetition, with which we cope with the challenges we are confronted with." @default.
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- W2218241808 date "2009-12-01" @default.
- W2218241808 modified "2023-09-27" @default.
- W2218241808 title "Globalization and Co-opetition : Modern Marketing Philosophies in the Internet Age" @default.
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