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- W2219850411 abstract "The past decade was the decade of “ e-everything” and many authors praised the efficiency of web usage for different business purposes. But practice showed that the web as a communication and distribution channel is not as powerful as it was claimed to be. After the dotcom explosion, the process of sobering-up followed and a large number of pure e-companies were shut-down. On the other hand, in the same period traditional companies discovered that the web can be used as an additional communication and distribution channel. This paper explains how the largest brick-and-mortar European retail companies structure their web sites making them useful for their customers." @default.
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- W2219850411 date "2007-01-01" @default.
- W2219850411 modified "2023-09-23" @default.
- W2219850411 title "Top European Retailers and Customer-Centered Web Structuring" @default.
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