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- W2220492757 endingPage "301" @default.
- W2220492757 startingPage "293" @default.
- W2220492757 abstract "La World Wide Web es un entorno muy utilizado por las instituciones educativas para exponer sus discursos e intentar sobresalir en el panorama competitivo internacional. Sin embargo ?se esta empleando adecuadamente este territorio para la difusion internacional de las marcas universitarias espanolas? Todas las universidades espanolas han puesto en marcha portales corporativos on-line, en ellos, ademas de prestar servicios, dan a conocer las caracteristicas de sus marcas a visitantes nacionales y extranjeros. No obstante, esta ultima opcion no siempre parece ser aprovechada por parte de las universidades, que estan dejando escapar importantes posibilidades de proyeccion internacional de sus negocios debido a la ausencia de traducciones de los mensajes de sus marcas o la mala ubicacion de los contenidos en sus portales, entre otras debilidades. Este trabajo presenta una revision de los esfuerzos realizados por las marcas universitarias espanolas con el objetivo de promover su difusion internacional. International Diffusion of Spanish University Brands in the World Wide Web The WWW is a highly employed medium by educational institutions who want to spread their brand messages and to stand out in the international market. However, is this tool properly used for the international diffusion of the Spanish university brands? All Spanish universities have set up corporate online sites which, in addition to service providing activities, are used to show their brand characteristics to national and international visitors. Nevertheless, it seems that the latter function is not being properly exploited by universities, which are not taking advantage of the internationalization opportunities offered by their sites because, among other reasons, their messages are not translated to other languages or because they are not adequately placed. This work presents a review of the effort made by Spanish university brands with the objective of promoting their international scope." @default.
- W2220492757 created "2016-06-24" @default.
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- W2220492757 date "2008-03-03" @default.
- W2220492757 modified "2023-09-26" @default.
- W2220492757 title "Proyección Internacional de las Marcas Universitarias Españolas a través de la World Wide Web" @default.
- W2220492757 cites W1501614254 @default.
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- W2220492757 doi "https://doi.org/10.15847/obsobs212008102" @default.
- W2220492757 hasPublicationYear "2008" @default.
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