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- W2220871567 abstract "We are frequently exhorted to innovate but many great British innovations have lost money. Perhaps it is easier to invent than to get the job right. Even if the invention is a good one, poor engineering discipline in design, development, proving, manufacture and product support will kill it. Learning-making small improvements during the life of a new product or service-often has a better pay-off and less risk than taking great innovative leaps." @default.
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- W2220871567 date "1999-01-01" @default.
- W2220871567 modified "2023-09-26" @default.
- W2220871567 title "Innovation is the easy bit" @default.
- W2220871567 doi "https://doi.org/10.1049/em:19990610" @default.
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