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- W2224162955 abstract "How do you motivate children to buy your product? How do you reward them and develop brand loyalty without compromising your brand values? How does all this fit within your marketing budget? Here the author looks at these and other problems facing marketeers today." @default.
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- W2224162955 date "2000-03-01" @default.
- W2224162955 modified "2023-09-25" @default.
- W2224162955 title "Premium for Kids" @default.
- W2224162955 doi "https://doi.org/10.1108/eb027643" @default.
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