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- W222442182 abstract "In this chapter I position the iPhone as a “moment” in the history of cultural technologies. Drawing predominantly on advertising materials and public conversations about other moments in the history of personal computing and focusing on Apple’s role in this history, I argue that the design philosophy, marketing, and business models behind the iPhone (and now the iPad) have decisively reframed the values of usability that underpin software and interface design in the consumer technology industry, marking a distinctive shift in the history and contested futures of digital culture." @default.
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- W222442182 date "2012-04-23" @default.
- W222442182 modified "2023-09-23" @default.
- W222442182 title "The iPhone Moment, the Apple Brand, and the Creative Consumer: From “Hackability and Usability” to Cultural Generativity" @default.
- W222442182 doi "https://doi.org/10.4324/9780203127711-6" @default.
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