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• W2224461567 abstract "Today, in the sports arena, the status of a sports team brand is vital. The purpose of this paper is to describe and explain how a team can become an international global brand. Following a conceptual approach, it articulates a model for a team's brand internationalisation and proposes four strategies relevant to the sports arena - Brand Reputation; Brand Affinity; Brand Challenger; and Brand Conquistador. It illustrates this internationalisation process via three case studies: Football Club Barcelona, Paris Saint-Germain and Olympique de Marseille." @default.
• W2224461567 created "2016-06-24" @default.
• W2224461567 creator A5052626035 @default.
• W2224461567 date "2008-10-01" @default.
• W2224461567 modified "2023-09-27" @default.
• W2224461567 title "The internationalisation of a sports team brand: the case of European soccer teams" @default.
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• W2224461567 doi "https://doi.org/10.1108/ijsms-10-01-2008-b006" @default.
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