Matches in SemOpenAlex for { <https://semopenalex.org/work/W2225237916> ?p ?o ?g. }
Showing items 1 to 75 of
75
with 100 items per page.
- W2225237916 endingPage "101" @default.
- W2225237916 startingPage "87" @default.
- W2225237916 abstract "In recent years, increasing attention has been paid to the consumer’s happiness in both academic research and actual marketing practice. Compared to consumer satisfaction, consumer happiness can bring not only actual objective benefits for consumers, but also subjective consumption values by providing them with the pleasing emotional experience, which is conveyed by purchase behavioral. This paper proposes that subjective feelings can make a consumer happy during the purchase process and also successfully persuade them to desire the actual product. For this purpose the questionnaires were conducted. it can be concluded that the real reason for persuading consumers to buy is not merely the objective satisfaction that consumers gain, but consumer happiness which can be induced by actually arousing subjective feelings." @default.
- W2225237916 created "2016-06-24" @default.
- W2225237916 creator A5053780153 @default.
- W2225237916 creator A5086151025 @default.
- W2225237916 date "2014-12-01" @default.
- W2225237916 modified "2023-09-23" @default.
- W2225237916 title "An Empirical Study on Consumer Happiness Affecting Consumer Purchase Intention" @default.
- W2225237916 hasPublicationYear "2014" @default.
- W2225237916 type Work @default.
- W2225237916 sameAs 2225237916 @default.
- W2225237916 citedByCount "0" @default.
- W2225237916 crossrefType "journal-article" @default.
- W2225237916 hasAuthorship W2225237916A5053780153 @default.
- W2225237916 hasAuthorship W2225237916A5086151025 @default.
- W2225237916 hasConcept C112698675 @default.
- W2225237916 hasConcept C122980154 @default.
- W2225237916 hasConcept C144024400 @default.
- W2225237916 hasConcept C144133560 @default.
- W2225237916 hasConcept C15744967 @default.
- W2225237916 hasConcept C162853370 @default.
- W2225237916 hasConcept C23213687 @default.
- W2225237916 hasConcept C2524010 @default.
- W2225237916 hasConcept C2778999518 @default.
- W2225237916 hasConcept C2988250419 @default.
- W2225237916 hasConcept C30772137 @default.
- W2225237916 hasConcept C33923547 @default.
- W2225237916 hasConcept C36289849 @default.
- W2225237916 hasConcept C77805123 @default.
- W2225237916 hasConcept C90673727 @default.
- W2225237916 hasConceptScore W2225237916C112698675 @default.
- W2225237916 hasConceptScore W2225237916C122980154 @default.
- W2225237916 hasConceptScore W2225237916C144024400 @default.
- W2225237916 hasConceptScore W2225237916C144133560 @default.
- W2225237916 hasConceptScore W2225237916C15744967 @default.
- W2225237916 hasConceptScore W2225237916C162853370 @default.
- W2225237916 hasConceptScore W2225237916C23213687 @default.
- W2225237916 hasConceptScore W2225237916C2524010 @default.
- W2225237916 hasConceptScore W2225237916C2778999518 @default.
- W2225237916 hasConceptScore W2225237916C2988250419 @default.
- W2225237916 hasConceptScore W2225237916C30772137 @default.
- W2225237916 hasConceptScore W2225237916C33923547 @default.
- W2225237916 hasConceptScore W2225237916C36289849 @default.
- W2225237916 hasConceptScore W2225237916C77805123 @default.
- W2225237916 hasConceptScore W2225237916C90673727 @default.
- W2225237916 hasIssue "2" @default.
- W2225237916 hasLocation W22252379161 @default.
- W2225237916 hasOpenAccess W2225237916 @default.
- W2225237916 hasPrimaryLocation W22252379161 @default.
- W2225237916 hasRelatedWork W1479715320 @default.
- W2225237916 hasRelatedWork W1488459952 @default.
- W2225237916 hasRelatedWork W1503691070 @default.
- W2225237916 hasRelatedWork W2020302573 @default.
- W2225237916 hasRelatedWork W2079830536 @default.
- W2225237916 hasRelatedWork W2172298174 @default.
- W2225237916 hasRelatedWork W2303911902 @default.
- W2225237916 hasRelatedWork W2335053793 @default.
- W2225237916 hasRelatedWork W2355965639 @default.
- W2225237916 hasRelatedWork W2624125453 @default.
- W2225237916 hasRelatedWork W2792165747 @default.
- W2225237916 hasRelatedWork W2991714065 @default.
- W2225237916 hasRelatedWork W3036878907 @default.
- W2225237916 hasRelatedWork W3045260186 @default.
- W2225237916 hasRelatedWork W3081984302 @default.
- W2225237916 hasRelatedWork W3179122441 @default.
- W2225237916 hasRelatedWork W3197278633 @default.
- W2225237916 hasRelatedWork W339180225 @default.
- W2225237916 hasRelatedWork W563150851 @default.
- W2225237916 hasRelatedWork W2186551728 @default.
- W2225237916 hasVolume "12" @default.
- W2225237916 isParatext "false" @default.
- W2225237916 isRetracted "false" @default.
- W2225237916 magId "2225237916" @default.
- W2225237916 workType "article" @default.