Matches in SemOpenAlex for { <https://semopenalex.org/work/W2226348938> ?p ?o ?g. }
Showing items 1 to 64 of
64
with 100 items per page.
- W2226348938 endingPage "1044" @default.
- W2226348938 startingPage "1041" @default.
- W2226348938 abstract "Marketing communication is for competitors from Europe a strategy for highly competitive markets where they operate. The use of different marketing tactics of the communication involves choosing those communication techniques aimed at positive results consistent with objectives. In this respect, events marketing and sales forces form the communications tactics beneficial for the companies that pursue marketing objectives in the reference markets. Knowing the advantages and the specific techniques of sales events and forces constitute an advantage given to those competitors who adopt these communication techniques." @default.
- W2226348938 created "2016-06-24" @default.
- W2226348938 creator A5009505647 @default.
- W2226348938 creator A5024985241 @default.
- W2226348938 creator A5027318992 @default.
- W2226348938 date "2012-01-01" @default.
- W2226348938 modified "2023-09-23" @default.
- W2226348938 title "Communication through Events and Sales Forces Adopted by Competitors in the European Space" @default.
- W2226348938 hasPublicationYear "2012" @default.
- W2226348938 type Work @default.
- W2226348938 sameAs 2226348938 @default.
- W2226348938 citedByCount "0" @default.
- W2226348938 crossrefType "posted-content" @default.
- W2226348938 hasAuthorship W2226348938A5009505647 @default.
- W2226348938 hasAuthorship W2226348938A5024985241 @default.
- W2226348938 hasAuthorship W2226348938A5027318992 @default.
- W2226348938 hasConcept C111919701 @default.
- W2226348938 hasConcept C127576917 @default.
- W2226348938 hasConcept C144133560 @default.
- W2226348938 hasConcept C162853370 @default.
- W2226348938 hasConcept C2778572836 @default.
- W2226348938 hasConcept C2992111769 @default.
- W2226348938 hasConcept C2992496598 @default.
- W2226348938 hasConcept C40700 @default.
- W2226348938 hasConcept C41008148 @default.
- W2226348938 hasConceptScore W2226348938C111919701 @default.
- W2226348938 hasConceptScore W2226348938C127576917 @default.
- W2226348938 hasConceptScore W2226348938C144133560 @default.
- W2226348938 hasConceptScore W2226348938C162853370 @default.
- W2226348938 hasConceptScore W2226348938C2778572836 @default.
- W2226348938 hasConceptScore W2226348938C2992111769 @default.
- W2226348938 hasConceptScore W2226348938C2992496598 @default.
- W2226348938 hasConceptScore W2226348938C40700 @default.
- W2226348938 hasConceptScore W2226348938C41008148 @default.
- W2226348938 hasIssue "1" @default.
- W2226348938 hasLocation W22263489381 @default.
- W2226348938 hasOpenAccess W2226348938 @default.
- W2226348938 hasPrimaryLocation W22263489381 @default.
- W2226348938 hasRelatedWork W1649338363 @default.
- W2226348938 hasRelatedWork W1919972880 @default.
- W2226348938 hasRelatedWork W2008452156 @default.
- W2226348938 hasRelatedWork W2009300088 @default.
- W2226348938 hasRelatedWork W2103454588 @default.
- W2226348938 hasRelatedWork W2188132060 @default.
- W2226348938 hasRelatedWork W2283161867 @default.
- W2226348938 hasRelatedWork W2347290547 @default.
- W2226348938 hasRelatedWork W2375926051 @default.
- W2226348938 hasRelatedWork W2414271489 @default.
- W2226348938 hasRelatedWork W2483876858 @default.
- W2226348938 hasRelatedWork W2979512145 @default.
- W2226348938 hasRelatedWork W3027525260 @default.
- W2226348938 hasRelatedWork W3032227323 @default.
- W2226348938 hasRelatedWork W3097667971 @default.
- W2226348938 hasRelatedWork W3107254536 @default.
- W2226348938 hasRelatedWork W3156012780 @default.
- W2226348938 hasRelatedWork W3191118474 @default.
- W2226348938 hasRelatedWork W2328900045 @default.
- W2226348938 hasRelatedWork W3012968254 @default.
- W2226348938 isParatext "false" @default.
- W2226348938 isRetracted "false" @default.
- W2226348938 magId "2226348938" @default.
- W2226348938 workType "article" @default.