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• W2226425061 abstract "Public relations students from Preston are set to operate aPR agency as part of theirundergraduate degrees, the first time that a project of its type has been attempted in theUK.The agency, UK Progress, will be run by final year public relations students workingfrom an office at the University of Central Lancashire. The student consultants willpractice under supervision and will be assessed on the quality of their work as part oftheir degree.'Our public relations graduates already have an enviable academic reputation, but thisproject will really demonstrate that they are capable of applying their knowledge at thevery sharp end of consultancy practice, in projects deliberately chosen for thechallenges they bring,' says Paul Elmer, Director of UK Progress and a senior lecturer inApplied Communication.'By integrating a real agency into their final year we will effectively be preparingsecond-jobbers for the marketplace,' he says. The idea is simple enough: we are takingthe principle of work experience, and adding to it the quality control and rigorousassessment that has won Preston it's leading position in PR education. The end result isa work experience that delivers more learning to the students, more skill to the clients,and really shows some leadership in the north-west.'Clients pay a fixed fee of £2k that helps offset the costs of enhanced IT, office spaceand expenses such as travel. UK Progress will operate as a full-time agency during theacademic year, with student teams using mobile technology including a fully wirelesscomputer network and university-provided mobile phones in order to maintain aconstant service without the need for a full suite of offices - a move designed to copewith varying volumes of work, with the potential for more than 100 student consultantsworking at peak periods.UK Progress will complete project-based consultancy across an initial client portfoliothat spans major public sector accounts, manufacturers and legal and medical sectors.Student teams will specialise in soundly-researched strategic communication, and willdevelop tactical solutions that include publishing.Although the first clients are mainly large organisations, UK Progress aims to developits work to help charities and new businesses across the NW region. We have set thecost low enough to encourage take-up in sectors where conventional consultancy issimply too expensive for most organisations,' says Elmer. 'But what we are finding thisyear is that big organisations which are used to engaging consultants are snapping upwork- we may even have to run a waiting list, which is quite some going for acommunications consultancy that is six weeks from launch.'The main drive this year has been in specially targeted sectors, ones where we knowthat students will get a challenge,' says Elmer. 'But I want to see our client list grow toinclude the charity and SME areas, where we can help build a better society and helporganisations to innovate, and we are already partnering a similar student consultancythat has been operating in Utrecht for some years, so we hope to offer some studentsexperience in international consultancy, too.'Lectures and seminars are replaced with team meetings where student teams draw onthe support and knowledge of a senior consultant, able to guide their developingpractice, supplementing their formal learning on subjects such as applied research andstrategy. Senior consultants, who are specially selected from the lecturing staff for theirconsultancy experience and practice, add the experience of applying that knowledge atthe sharp end, and of dealing with clients, in addition to more traditional teaching rolessuch as directing students towards books and other learning resources.7 August 2003nr079pc-ends-Note: For more information about UK Progress call the agency director Paul Elmer on07714 105095." @default.
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• W2226425061 date "2003-08-07" @default.
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• W2226425061 title "News release: Preston pioneers new student experience" @default.
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