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- W22264669 abstract "The Brand-ABLE Framework defines the fundamental elements of an organizations brand and asking the right questions to craft a compelling brand position. This is where the Brand-ABLE Framework comes in. Like many frameworks, the Brand-ABLE Framework is broken into four core modules. Each of these modules are query based, specifically designed to challenge you to ask very specific and difficult questions. These questions will help you gather the appropriate insight and data you need to build an effective brand strategy." @default.
- W22264669 created "2016-06-24" @default.
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- W22264669 date "2008-01-01" @default.
- W22264669 modified "2023-09-25" @default.
- W22264669 title "The Brand-ABLE Framework - Articulating and Implementing a Strategic Brand Framework for Sustainable Market Advantage" @default.
- W22264669 doi "https://doi.org/10.2139/ssrn.1303083" @default.
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