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- W2227806021 abstract "Many rural-based farm and food businesses are relatively small but successfulcompanies. They face severe constraints in terms of finance, marketing and distribution. However, marketing food by mail order presents the opportunity for these firms to gain access to national or even international markets. The achievement of commercial success requires that these companies become marketing oriented. Thus, the critical issue for these firms is to identify the needs of existing or potential customers.The objectives of the paper are to establish a profile of the characteristics,behaviour and attitudes of mail order customers." @default.
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- W2227806021 date "1997-01-01" @default.
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- W2227806021 title "Consumers' Perceptions of Speciality Foods and the Rural Mail Order Business" @default.
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- W2227806021 doi "https://doi.org/10.22004/ag.econ.231416" @default.
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