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- W2230140342 abstract "This paper develops a framework for understanding history as a source of competitive advantage. Prior research suggests that some firms enjoy preferential access to resources as a result of their past. Historians, by contrast, understand past events as more than an objective account of reality. History also has an interpretive function. History is a social and rhetorical construction that can be shaped and manipulated to motivate, persuade, and frame action, both within and outside an organization. Viewed as a malleable construct, the capacity to manage history can, itself, be a rare and inimitable resource." @default.
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- W2230140342 date "2010-07-09" @default.
- W2230140342 modified "2023-10-18" @default.
- W2230140342 title "Rhetorical history as a source of competitive advantage" @default.
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- W2230140342 doi "https://doi.org/10.1108/s0742-3322(2010)0000027009" @default.
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