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- W2231343721 abstract "Tuketicilerde saglik bilincinin gelismesiyle birlikte zeytinyagi son yillarda daha fazla gundeme gelmektedir. Zeytin meyvesinin suyu olan zeytinyagi saglikli olmakla birlikte kendine ozgu ozelliklere sahip kompleks ve rakiplerine gore cok daha pahali bir yagdir. Zeytinyagi tad, koku, renk gibi icsel ve marka, tip, mense bolge, ambalaj gibi dissal isaretlerle tuketicilerde deger olusturmaktadir. Bu calisma zeytinyagi ile iliskili tanimlanan on iki farkli isaretin urune yonelik tutuma, urun imajina ve tuketicilerin daha fazla odeme istegine etkisini arastirmaktadir. Arastirma modelinin verileri kolayda ornekleme yontemiyle secilen tuketicilerle yapilan yuz yuze anketle elde edilmis ve Smart En Kucuk Kismi Kareler (PLS) yapisal esitlik modellemesi ile analiz edilmistir. Arastirmanin bulgulari icsel ve dissal isaretlerin tutum, imaj ve daha fazla odeme isteginde etkili oldugunu gostermektedir. Calisma zeytinyagi isaretlerine tuketicilerin tepkisini belirleyerek hem akademik literature hem de uygulayicilara katki sunmaktadir." @default.
- W2231343721 created "2016-06-24" @default.
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- W2231343721 date "2016-01-04" @default.
- W2231343721 modified "2023-10-17" @default.
- W2231343721 title "ZEYTİNYAĞININ İÇSEL VE DIŞSAL İŞARETLERİNE TÜKETİCİLERİN TEPKİSİ: NİCEL BİR ARAŞTIRMA" @default.
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- W2231343721 doi "https://doi.org/10.18825/irem.48022" @default.
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