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- W2233960215 abstract "The result of this contribution is a categorization and thus a description model for mobile advertising campaigns using the morphological method. For identification of the characteristics 32 case studies were analysed and relevant literature was sighted." @default.
- W2233960215 created "2016-06-24" @default.
- W2233960215 creator A5030408132 @default.
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- W2233960215 date "2006-01-01" @default.
- W2233960215 modified "2023-09-25" @default.
- W2233960215 title "Kategorisierung von mobilen Werbekampagnen [Categorization of Mobile Advertising Campaigns]" @default.
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- W2233960215 hasPublicationYear "2006" @default.
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